Sep 19
13
Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation , Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.
Originally posted here:
E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday